Privacy Policy for Runestead

Effective Date: 07 October 2025

Last Updated: 07 October 2025

At Runestead, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data—whether you visit our stall, browse our website, use our contact forms, place an online order, or engage with us at events.

1. Who We Are

Runestead is a collaborative Viking-themed experience brought to life by a group of independent businesses. This privacy policy applies specifically to Runestead — our collective activities, website, event communications, and bookings made directly through the Runestead brand.

Each business operating under the Runestead banner — including Beneath The World Tree, Northern Realms, Hel’s Kitchen, and Idunn’s Workshop — has its own separate privacy policy and is solely responsible for how it handles data when interacting with you independently.

2. What Information We Collect

We may collect and process the following personal information when you engage directly with Runestead through our website, contact form, booking system, or at a Runestead-branded event:

• Your name and contact details (email, phone number)
• Event details (date, location, type of event)
• Preferences or special requests
• Any feedback or communication you send us

We do not collect payment details directly. Any payments are handled through secure third-party services or through the individual business providing the service.

3. How We Use Your Information

We use your information only to:

• Respond to enquiries and event booking requests
• Coordinate Runestead services between participating businesses
• Communicate important updates about your event or service
• Improve our collective offerings through anonymous feedback

We do not use your data for unsolicited marketing, and we do not share your data with third parties outside of the Runestead collaboration unless legally required.

4. Sharing of Information

Runestead respects your privacy. We will never sell or rent your information to anyone.

We may share your personal information only in the following circumstances, and only when necessary to deliver the services you’ve requested:

• Runestead Partners: Your information may be shared internally between Runestead partners (Beneath The World Tree, Northern Realms, Hel’s Kitchen, Idunn’s Workshop) only when necessary to coordinate or fulfil a booking that involves multiple businesses.
• Delivery Services: We may provide your name, address, and contact details to postal or courier companies when shipping purchases or sending materials related to your booking.
• Payment Processors: We may share necessary details with secure payment providers (such as PayPal, Stripe, or your chosen payment method) to process your transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.

Outside of these cases, your personal data is never shared with third parties, and is used solely to provide and improve Runestead’s services.

6. How We Store Your Data

We take your privacy seriously. Personal information is stored securely and accessed only when necessary to respond to enquiries, process bookings, or coordinate services.

Messages sent through our contact form are stored securely via our website provider or email client, both of which are password-protected and accessed only by authorised members of the Runestead team.

We retain your information only for as long as necessary to fulfil your request or comply with legal obligations, after which it is securely deleted.

7. Your Rights (Under UK GDPR)

You have the right to:

- Access the data we hold about you

- Request corrections or deletions

- Withdraw consent at any time (e.g., remove a shared photo)

- Request that we do not retain your contact form submission

- File a complaint with the ICO (Information Commissioner’s Office)

To request any of the above, contact us at Enquiries@Runestead.com

8. Third-Party Services

We use reputable third-party services (e.g., SumUp, Stripe, PayPal, Facebook, Instagram, GoDaddy) that may collect and store your data under their own privacy policies. We encourage you to read their policies separately.

9. Cookies & Website Tracking

Our website may use cookies to:

- Track general site usage and analytics

- Enable proper functioning of the contact form

You can disable cookies at any time through your browser settings.

10. Contact Us

For questions or concerns about this policy or your data, please get in touch:

Email: Enquiries@Runestead.com